If we assume that the poll (of journalists and industry associations) is accurate, and knowing that twice as many women as men join the PR industry, - why is this the case?
These are some reasons I've considered:
- If women choose to have children they have to take time out of their career for maternity leave
- If women choose to extend their maternity leave they are disadvantaged by missing crucial years of their career
- Women aren't as ambitious as men (I don't agree with this)
- Women are discriminated against (my impression is this isn't the case)
- PR is mirroring journalism - its closest industry - by having large numbers of women at the lower echelons and large numbers of men at the top. Maybe senior male journalists respond better to male PR directors?
- Are women less good at doing their own PR than men? Selling themselves, making their successes known and putting themselves forward to manage high-profile campaigns.
- Are women less good at networking and manipulating the politics of the workplace (and therefore don't make the leap to board-level director positions)?
- Women are paid less than men and perhaps don't value their contribution in the same way?
- Lack of women role models creates a self-perpetuating cycle
As a young woman and a PR practitioner, I'd be interested to hear what you think. Am I missing something? What can be done/is being done to change this situation?