Tuesday, 16 June 2009

And the winner is...

I've just got back from the Chartered Institute of Housing's conference in Harrogate. My favourite exhibition stand was Gentoo's. Gentoo sponsored the Imagination Cafe at the conference. Since Gentoo formed and re-branded, it has pitched itself as a dynamic and bold organisation and the stand reflected that perfectly.
This is it (apologies for the rubbish photo quality, taken on my mobile):

It was styled as a kind of Arctic wonderland with hundreds of little squashy penguins nestling on cliffs. The idea was that visitors to the stand would take away a branded penguin, which has a sign hung round its neck, take a photo of it and upload it to Gentoo's facebook group.

In a sea of samey stands, it was creative, memorable and provided a talking point. If you're in Harrogate this week, check it out.

1 comment:

  1. Since writing this post Jill Haley of Gentoo has contacted me to say Gentoo won an award for best large stand. Well done!


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