One of my colleagues flagged up a story this week and I thought it was such a great example of using media relations I had to share it.
Housing group Circle Anglia commissioned a survey on neighbourliness and where and who has the friendliest neighbours. Here's the link to their media release. The survey found, among other things, that young people are least likely to know their neighbours.
The BBC picked up the story and used it on their Have Your Say forum and I expect other media will carry it over the next few days as well.
Surveys are a good media relations tool because they position the organisation as experts and a news creator. It also allows the key messages of the organisation to be subtly woven in to the story; in this case, that Circle Anglia is about more than providing homes and wants to help create close knit communities.
Another element of Circle Anglia's story was they broke their results down into regions. This was a clever move because it means they can target local media as well as national and potentially achieve greater media coverage.
I'll keep looking for other media covering this story and post links to any I find below.