One of the websites I find most useful for PR commentary is www.ragan.com. I came across this video through Mark Ragan's twitter feed had to share it. It covers the skills needed to break into the PR industry, which I've also blogged about here, and why women dominate the profession.
I agree with the practitioners in the video that the skill set required to succeed in PR is much broader and more complex than it once was. For me, the wide variety of activity and the intellectual demands are why I love communications and I get a buzz out of my job. From crisis communication to people skills, from managing budgets to social media, the pulls on PR professionals are greater than ever and young people entering the profession need to be tough, agile and persistent to break through.