What are the pearls of wisdom that have stuck with your throughout your career? Here's some I've picked up along the way.
Client Management (these are equally valid for relationships with line managers or colleagues):
- Let them hear your ideas. Never sit quietly in client meetings; they are paying you to be there; they want to hear your ideas. Keep 'em coming!
- Making a few small mistakes is how accounts are lost - check, check, check again and once you've checked it get someone else to check it too. Sloppy PR activity loses clients.
- Manage your client's expectations. Play everything down until you've achieved success and then shout it from the rooftops.
- Never ring a client unless you have good news to share. You can break bad news to them if you need to but make sure that you've got something good to say.
- When interviewing someone always ask 'what happened next?'. Getting the interviewee to talk you through what happened chronologically means you avoid holes in your information.
- Ask everything when you get the chance, particularly if the person you're interviewing is angry or distressed. If you forget to check the spelling of their second name or their age, they won't want to speak to you the second time.
- Write up your interviews straightaway.
- Go where the people are.
- Content is king. Fresh content with creative thought and care put into it will always worth the effort.
- Be generous with links and always attribute. It's not cool to rip people off; it is cool to publicly praise them by linking to their work.
- Don't feed the trolls. Instead keep this brilliant piece of work by Michael Grimes in mind/in your favourites/by your desk/on your person at all times.
- If you've thought of it, someone else will have blogged it March PR's Pearls of Wisdom Hubspot's Pearls of Wisdom (+Jon Hickman taught me this.)